Josh Bernoff, VP and Principal Analyst at Forrester Research, told me that some marketers are finding success by putting videos into social networks. Not ads, but content of value to the members of the networks.
He talks about successes of big and small marketers and explains the values of such interaction which is far greater than cost-per impression.
Josh points to Blendtec and its YouTube hit of an iPhone being "blended" – the clip has had nearly four million views.
Check this out.
— Andy Plesser
